Decades of Imaging Industry Market Intelligence
Azure Insights carries forward a market intelligence program with roots dating to 1989. Developed within the imaging industry association community that ultimately became I3A, the program was created to give participating companies a reliable view of actual market activity based on data contributed by the industry itself.
When Azure Insights was established in 2012, the program continued under Lisa Walker’s leadership, preserving the industry relationships, reporting methodology and collaborative approach developed over decades.
Built By the Industry
The Azure Insights reporting program is shaped by the companies that use it. Participants determine the products and market categories to be reported, helping ensure the resulting intelligence reflects the information most relevant to their businesses and the industry.
Industry-Defined Reporting — Participants collectively determine which products and product categories are included in the reporting program.
Evolving Market Coverage — Geographic regions are reviewed annually and adjusted based on participant needs and changes in the global imaging market.
Long-Standing Relationships — Azure Insights has worked with many participating companies and industry leaders for decades, creating continuity and deep knowledge of the imaging market.
Confidentiality & Trust — Each participant submits its proprietary market data based on the agreed product and geographic definitions. Individual company data remains confidential while participants receive meaningful aggregated market intelligence.
Leadership
Lisa Walker, President & CEO
Lisa Walker is President and CEO of Azure Insights, where she leads a long-established market intelligence program serving leading health and industrial imaging companies with confidential market share and trend intelligence based on actual market activity.
Prior to founding Azure Insights in 2012, Lisa spent more than 13 years leading the International Imaging Industry Association (I3A), working with many of the world’s leading imaging and technology companies on collaborative industry initiatives, market research, emerging technologies and standards.
Earlier in her career, Lisa held marketing and product-management leadership positions at Canon Information Systems, with responsibility for market research, new-market development, technology assessment, product strategy and commercialization.
Lisa holds a BS in Marketing and an MBA from San Diego State University.
Learn More About Azure Insights
Interested in learning more about our market intelligence programs, reporting coverage or participation opportunities? We’d be happy to discuss your market intelligence needs.